Demand generation
Paid advertising built around the entire path to revenue.
Meta and Google campaigns designed with the site, offer and follow-up in mind — not in isolation.
The problem
Why this capability matters.
Paid media agencies win clicks and lose commercial ground. Traffic is optimised in the ad platform while the site, offer and follow-up quietly leak most of the opportunity.
- —Cost per lead looks acceptable, cost per customer does not
- —Ad platforms optimise toward the wrong signal
- —Creative refreshes stop working within weeks
- —Nobody can attribute revenue back to campaigns
What we implement
What Stonehurst Lane operates.
- —Meta and Google Ads strategy
- —Offer and landing-page pairing
- —Creative direction and iteration
- —Conversion tracking and server-side signals
- —Pipeline-based reporting
Inside the system
How this capability connects.
Campaigns are planned alongside the landing page, CRM stage design and follow-up so budget produces booked opportunities, not just form fills.
01
Diagnose
02
Plan
03
Build
04
Launch
05
Iterate
06
Report
07
Scale
Deliverables
- — Managed Meta and Google campaigns
- — Creative concepts and iteration
- — Landing pages
- — Attribution and reporting
When it's the right fit
- — Established operators ready to fund advertising properly
- — Businesses that need attributable, measurable growth
- — Clinics, firms and practices with real capacity to fulfil more demand
When it isn't
- — Under $2k/mo of intended media spend
- — No landing infrastructure and no appetite to build one
- — Expecting positive ROAS in week one
Application
Book the audit.
Tell us where growth is being lost. We'll tell you honestly whether this capability is where to start.
FAQs