Pipeline infrastructure
A CRM that actually reflects how the business wins work.
Pipeline stages, lead scoring, routing and Trello workflows designed around the real sales motion.
The problem
Why this capability matters.
Most CRMs are configured once and abandoned. Leads pile up in an inbox, follow-up is inconsistent, and management cannot see where opportunities are stuck.
- —Speed-to-lead is measured in hours or days
- —Salespeople work from memory and gut
- —Pipeline reporting is theatre
- —Marketing keeps investing without knowing what happens next
What we implement
What Stonehurst Lane operates.
- —CRM configuration or replatform
- —Sales-stage and lifecycle design
- —Lead scoring and routing rules
- —Trello workflows for delivery-adjacent teams
- —Reporting the leadership team actually uses
Inside the system
How this capability connects.
Marketing, sales, delivery and reporting all read from the same pipeline — every enquiry is visible, scored and routed.
01
Discover
02
Design
03
Configure
04
Migrate
05
Train
06
Iterate
Deliverables
- — Configured CRM
- — Sales pipeline definition
- — Lead routing and scoring
- — Trello board templates
- — Weekly commercial dashboard
When it's the right fit
- — Teams that have outgrown their inbox
- — Founders wanting visibility without micromanaging
- — Businesses preparing to scale advertising responsibly
When it isn't
- — You want to keep working out of shared email
- — You are not willing to change any sales behaviour
Application
Book the audit.
Tell us where growth is being lost. We'll tell you honestly whether this capability is where to start.
FAQs