Build a predictable source of patient enquiries beyond referrals.
Your first month of Google Ads management is $100. The first five qualifying physiotherapy clinics also receive a new website at no additional cost.
For established clinics with practitioner capacity, a defined service area and a decision-maker involved.
Advertising spend is separate. Standard management fees apply after month one. No lock-in contract.
50+ patient enquiries per month
Generated for an interstate mobile physiotherapy provider from approximately $1,000 in monthly Google Ads spend.
Historical campaign result. Results vary by market, service mix, competition, budget, website performance and follow-up.
Referrals are valuable. Depending on them is the problem.
- GP, NDIS and professional referrals are useful, but they are difficult to control or forecast.
- Referral volume can slow unexpectedly, often without warning and rarely for a single clear reason.
- Adding a practitioner creates immediate pressure to generate demand that referrals alone may not cover.
- Most clinic owners cannot say with any confidence how many patient enquiries next month will bring.
- Paid traffic is wasted when the website and the follow-up process quietly lose people along the way.
Self-diagnosis
Try booking through your own website.
- 01How easily can the correct service be found?
- 02Is the value proposition clear within a few seconds?
- 03How obvious is the booking action on the page?
- 04Is the mobile journey genuinely frictionless?
- 05How quickly does an enquiry actually receive a response?
Every unnecessary click, unclear page and delayed callback gives a potential patient another chance to leave.
More traffic only helps when the rest of the journey works.
- 01
Google search
- 02
Landing page
- 03
Enquiry
- 04
Fast follow-up
- 05
Booking
- 06
Outcome tracking
Stonehurst Lane connects acquisition, conversion and follow-up so you can see what creates enquiries and where opportunities are being lost.
The founding physiotherapy clinic offer
— Advertising spend is separate and paid to the platform directly.
— Standard management fees apply after month one.
— The website is provided within an agreed scope confirmed during the initial consultation.
— Five physiotherapy places are separate from the five podiatry places.
— Qualification applies.
- 01
First month of Google Ads management — $100
A reduced first-month management fee so the system can be proven before a standard fee applies.
- 02
Website included for the first five qualifying clinics
Provided at no additional cost within an agreed scope, confirmed during the initial consultation.
- 03
No lock-in contract
Standard management fees apply after month one. There is no lock-in contract.
What this can look like in practice
Anonymous interstate mobile physiotherapy provider
50+ leads per month
From approximately $1,000 in monthly Google Ads spend
Challenge
The provider needed a more consistent source of patient enquiries across multiple service areas instead of relying predominantly on referral activity.
Approach
- Purpose-built Google Ads structure
- Service and location-led targeting
- Conversion-focused enquiry journey
- Lead tracking
- Ongoing search-term and campaign optimisation
This is a historical result from a specific campaign, not a guarantee. Performance varies by location, competition, offer, service demand, budget and follow-up.
This is designed for established clinics ready to grow.
Good fit
- Established and operating
- Capacity for additional patients
- Decision-maker involved
- Willing to fund Google Ads separately
- Defined service area
- Able to respond promptly to enquiries
Not suitable where
- The clinic has not launched
- There is no appointment capacity
- The only interest is the website
- There is no advertising budget
- Guaranteed patient numbers are expected
What happens next
- 01
Tell us about the clinic
- 02
We review the current patient journey
- 03
Meet for a no-obligation Growth Consult
- 04
Confirm fit and campaign approach
- 05
Begin campaign and website work
Questions clinic owners ask.
Ready to build a patient-acquisition system your clinic can actually control?
Tell us a little about the clinic. We'll review the current setup and confirm whether the founding offer is a suitable fit.
Free, no-obligation Growth Consult.